Insights about "DEATH OF THE CONSUMERS”

As the generations changes a lot, the disposition and temperament of the people also changed. Changed occur because of the things that currently exist right now that make the thinking of the person change. Ever since, people as consumers will only act as a plain consumer; who only buys those available products they have seen each day. On account of the internet and some technological piece, the people who used to be called consumer will now called as PROSUMERS. There is now occurring the concept of DEATH OF THE CONSUMER in trade concerns. Some studies presented that some socialize country already engage in the craze of raising the Prosumers. By now, they are currently practicing the thought of changing the old fashion of buying into the new one which is making the people to have the freedom to choose and request on whatever they wanted to. It only indicates that the paradigm changes a lot, even as to the action of the people around the society. Some sources says that because of the internet, that is why the paradigm of consumer changes. It is the thought of adoption of the internet by the consumers that jives to the present trends. Unfortunately, Philippines did not do the same trait. The consumers of the services or goods in any businesses are acts as nothing changes. The practice of buying and the act of consumer do the same.


The term prosumer for me was coined after the impact of internet into the society where anyone can make individuals’ desires. Actually, because of the paradigm that gradually changes; from the fact that consumer before became now prosumers in which this prosumers takes up the position of being producer. So, after which those changes, the paradigm changes from consumer to prosumers then producers. In the view of the fact that prosumers acts the same as producer, prosumer now is the source of creation of something, the starter of making up to the minute and modernistic ideas. The idea came following the scheme of World Wide Web where you can do anything what you are wanted to do. Its here where the shifting of the paradigm changes, where less than ten years after going ordinary, the Web returns to its roots as a read/write tool while entering a new, more social and participatory phase as specified in the site publicculture.org with their article entitled From Consumer to Prosumer to Producer: Who Keeps Shifting My Paradigm? (We Do!). Quantified their, that many interactive available features of the Web have merged into a trend many now are calling Web 2.0 – “a new and improved Web”. Because of the changes immense at the present, the consumers as prosumers now do have a prodigious role in business firms. As a consequence of the resulting Web 2.0, many people now are adopting the internet a great deal – from the reasons of communications, updated trends and a lot more. After those circumstances stated, the essence of the death of the consumers is describing the phenomena that consumers are not just merely consumers but becoming producers, too.


The death of the consumer arise because of the innovating changes happened in the society, every now and then; there are changes occurs. That could probably furnish immense impact to the human kind. The ending concept of consumers makes the raising notion of PROSUMERS. First, let as define what prosumers is. Prosumers defined in wordIQ.com as “refers to one of two possible portmanteaus formed by contracting either the word producer or professional with the word consumer. Further, prosumer has taken on conflicting spins: the business sector sees the prosumer as a means of offering a wider range of products and services whereas activists sees the prosumer as having greater independence from the mainstream economy”. This is to employ that prosumer is coined after the idea and characteristics of producers and consumers. The idea of this matter is to make the merging action of consumers in to one. Here, the consumer will have the right to acts the role of producers which is to present the products into the consumers. The consumer itself will be able to give suggestions and request to the business corporate on what kind of products or product they wanted to purchase. They happen now to have the right to dictate the business firms to whatever they wanted to have as long as it goes under the business specialty. Since, the consumer will now have the right to say; it is the task of the producer to level up their services to enable to meet the needs of the consumers. The idea is that the paradigm changes into consumers to prosumers act. In that sense, the prosumers is much demanding, insistence on their demands to the producers.


In my own understanding and perspective, the death of the consumers means taking off of the things that acted by the consumers before. It is the Rise of the prosumers which provides the right to the prosumers to act as a producer. By this matter, the consumers will be discard and redress to be a prosumer one. To give the idea understandable, I have here another description of PROSUMERS. According to www.wisegeek.com, “the concept of a prosumer is a late 20th century idea that combines some of the common characteristics of a professional and a consumer”. So, it means that the idea of prosumers already exist in a couple of years and yet, not seen, notice and recognize by the people. The term prosumers is generally applied to situations where consumers are considered to have reached a level of sophistication that the professional-consumer can effectively dictate the perimeters for the production of goods and services in terms of quality and structure. Prosumers are now common in many fields that were once the sole province of professionals. One of the areas where the prosumer has gained a high degree of visibility is in the home improvement industry.


The wave of the prosumers came from the products of the marketing convergence, the dignam articles imparted a brief actuality why death of the consumer arises at the present time. It dignifies the “three main factors that marketers identify in the rise of the prosumer", (1) being two-way technology, such as SMS and the web, (2) greater brand literacy, and (3) the possibility of mass customization. The first factor which is “being two-way technology” signifies that technology have led the way of innovations to the people. It involves ways technology gives way to meet the needs of the people. Here the technology of internet, smart phones came up, that is why we do have available resources now of transferring money through the used of SMS. It would be easy for the prosumers to make transactions along the world in just a minute time. As well as the continuous merging usage of web which enables people to communicate around the web, also as to make business deals. Like what had shared by our facilitator of the course technoprenuership, it’s a best example that of buying any item available online. Like on what he did, he just viewed the website of a certain venture and then made transactions with the management and then the few days later, BOOM!.. The product is already received. That only proves that web provides a trouble-free lifestyle to the people .The next one “greater brand literacy”, this factor has a definite impact to the moving revolution of technology. As what Guy Kawasaki aforementioned on one of his inspiring videos, he emphasizes that in connection of being with the innovating technology, we must be capable of being revolutionary in which we must be original in any thing we do or will do; everything that we planned to do must do have the brand to compete with others, the same as the quality factor of a thing. And lastly is the “possibility of mass customization”. This tells that the prosumers are provided a aptly of making customizations in anything that possesses the procedure of the available services of any business. It gives conditions of having a free well of a costumer no matter what he wanted to. These presented factors enable increased communication between the consumer and the producers, more to the benefit of the consumers. And to facilitate the cost efficient exchange of information, the mass-production of personalized products and services, and the immediate contribution and improvement in any kind of open source projects.


Made possible by the existing marketing convergence in business, this has leaded the way to make the consumers “active prosumers”. Commencing the idea of the rise of the prosumers, where the great engagement of prosumers came into reality and consumers to give a deep communications between the both parties. Because of the resulting convergence of prosumers, many effects are observed that has attained by the concept of prosumers. Blog entitled MARKETING GEEK observed that brands and their underlying business models are falling into three different categories of dealing and interacting with the “Prosumer” concept:


(1). Brands like Wikipedia or Firefox that can only exist through Prosumers. Their whole business model relies on the contribution of consumers. It is pretty obvious that these kind of businesses available over the internet is made successful because of the immense communication of the consumers or their clients to have a time to engage on a thing. These kinds of businesses are dependent on the awareness of the consumers and the willingness of them to communicate and make a move to have a deal on it. In other words, the businesses in this fashion are just moving because of the existing prosumers.


(2). Brands like Lego, Haagen-Dazs or Addidas who allow the incorporation of Prosumers behavior in two ways: either as contribution to their own product design and creation process. Like of what havaianas had brought to the minds of the consumers, these brands are granted one of the three factors stated above which is to increase the availability of customization on a thing wherein clients wanted to have. Another example is the Haagen Dazs’ ice cream flavor competition, and or as the opportunity to personalize their own version of the brand’s product as such introduced by the Addidas customized shoes, and;


(3.) Brands like Pepsi or Frito-Lay that open up very slightly their brand control to allow consumers to create TV spots or naming rights, all rather on the fringe of their brand experience. This brands are a valuable largest part of the prosumers in which some are argued that these brands don’t really embrace the concept of “Prosumers” but merely pretend to take them serious by allowing them to influence non-core elements of their brand experience.


A prediction over the internet says that the rise of the Prosumer will continue and influence a larger percentage of a company marketing activity. But there will be always a large role for brands which apply strong control and an iron fist in designing its brand experience such as the Apple Co. This kind of business might allow the Prosumer to play in a well limited way but the core of its brand experience will be centrally defined and designed. In general, the idea formulated there is that any marketer needs to find the right long-term path within these three different strategic options of integrating strongly or lightly the Prosumer, all in alignment of what makes a particular brand successful. But no brand can ignore the Prosumer anymore. This only proved that because of the death of the consumers, many business will be affected but not in a negative way but rather in a more definite, strategic and systematic way of managing business.


To emphasize more what is prosumers or the idea of the death of the consumers, I have given here some simple examples and a day to day scenario we have encountered. Me, myself also have been noticed the available services which offers the idea of changing the consumers to the prosumers. In one of the malls located here at Davao, there is one goods seller company who propose the new approach to the people – that is the Havaianas Corporation. They came up to the idea of selling their slippers in accordance to what they customers want. In that way, they gave the right to their clients to customize and create each desired designs. By that, they have given the chance to their clients to become a prosumers which almost like of. The second one is in one of the fast-food sellers in the city – the MCDO fast-food chain. MCDO itself provides an over the counted services via internet to their valued customers. The website takes account of the customers who are surfing over the internet. The valued customers will do have the chance now to demand what ingredients they are wanted to have on their orders. It belongs to the customers itself, whatever things they would like to have. All those stated simple examples above best describe the death of the consumers and the raising of the prosumers.


The paradigm did not do changes only on goods and services offered to the people; even a number of household tasks are affected already by the essence of prosumers. For instance is in the area of cooking. Cooking is another area where unprofessional have become more proficient, the idea of it is merging the thoughts of professional-chef and ordinary cooking style. As a result of it, the prosumers creates the bridge gab between the people who prepare simple meals for the household and persons who are trained as professional chefs. One of the ways on how to make it impossible is by through having culinary education through cable television. In that way, it would be easy for those prosumers who are willing to learn about cooking extraordinary meals which they seen only on restaurants before. The second one is the combination of affordable computer technology and the Internet. By this, it becomes impossible to the prosumers to assume a place in the world of publishing. This is made impossible by those software programs and high quality printing materials and equipment. The prosumer can now produce hard copy, instant copies and electronic magazines on a favorite hobby or interest. The same as the desktop publishing, which allows these highly skilled amateurs to produce high quality greeting cards, promotional brochures, and a wide range of published material. As stated in the sources in the internet, even fledgling, inexperienced and unpracticed writers can be classified as prosumers, simply by using current technology to product an electronic book for distribution.


These examples deal on the involvement of the people to internet services. It’s pretty amazing that the Internet media has reached this many people adopt so rapidly, and no other media has grown this fast. If we look at individual countries, the proportion of consumers and businesses accessing the Internet is startling. This only means that a great number of people are currently engaged in a thing “INTERNET”. The changes that occurs now is not merely a technological development that opens new opportunities, nor is it a new form of connectivity. Rather, what has developed is a specific style of how to interact with customers and with data and also to the producers, a style significantly different from the early stages of the Internet as mass media. It provides bridges to take one step forward to reach the innovative style of living. It signifies that technologies are not only changes as well as the people whom are using it. Another example of providing services to the prosumers is the most famous site of eBay. This site does not sell directly, but, rather, offers its customers a place where they can become sellers and/or buyers. Which best describes the thought of prosumers. The business model of eBay, combined the prosumer behavior with employee activity, allows all participants to feel like they have “skin in the game” or working individually on the business— the lively and passionate discussions in the forums whenever a new policy is introduced bear witness to that. Here, they are freedom in both two parties in whatever they like.


The prosumer can also be associated with a number of other fields as well. Photography, interior decorating, and even the beverage industry have a number of people who qualify as prosumers. As technology continues to evolve, there is no doubt that the prosumer phenomenon will continue to grow. I was pretty so much inspired on what I have read in the internet about the blog “the rise of the prosumers” in which gives first perceptions of prosumers to the students. It was spelled out there that how will students giving the determination to become an efficient prosumers. The students of the society like ours “are all prosumers and each one of us can be a systematic broadcaster or publisher of content. The ink is no longer exclusively controlled by scholarly institutions and publishing houses. That is a good thing! It means that we, students can be active in developing meaning, identity and strategies to deal with their world. It means that we can be connected to internal and external networks to advance our learning and build upon our knowledge base. It means that we can all benefit from an expanding pool of resources to access and analyze. And as long as we taught to critically appraise materials and strive for a wide range of sources to build reference points, authentic learning will continue to thrive.


Certainly, the thought of death of the consumers is not relies on the matter of finishing the race of consumers in the business world but rather to have the society engage in a thing of making the consumers to be a knowledgeable prosumers which are capable of providing ideas to the available business firms around the world. From this matter, it has given the hint of the new generation in which the new concept is born to give changes to the existing trade and as well as to the improving status of the people as PROSUMERS! The future is HERE!

CONVERGENCE

“Never look at the doors closing behind you or you'll miss the ones opening ahead”, Cyril Magnin. 

The short quotation above denotes that there are many opportunities coming for us to accommodate individually, we must be open-minded and observant to see things ahead and imagine impossible things that we might think that is probably useful to human kind and to the revolution of the world.
Nowadays, in this new facilitated generation of ours. Almost all of the things have changed and evolve as much as possibly done. From older trends to more implicit one, all of this comes in one simple way which is called CONVERGENCE. Convergence defined in Encarta as “a coming together from different directions, especially a uniting or meeting of groups or tendencies that were originally opposed or different”. By simply looking at the definition given, we can say that this called “convergence” conquer the unity of different things. This was the one whose broke the wall settled in between of those things. These convergences occur in everyday life, especially in Political, Economics, Sociology, Technology, and Environmental which is commonly known as PESTE aspects. Some old age group believes that all things already exist must be change because that its nature. But for me, as one of the IT people, it should be change – change for good not for worst. Instead, those things that already have existing will be our target one to be innovating more and apply deviations as much as we could. I believe that everything in this world change, we must not incubate things only to each individual nature. And we must not stick on what we already have because opportunities never stop as long as there are still people alive. The thought of convergence can be easily define as a collaboration of Coffee, Creamer and sugar – which is very common to us as a “3 in 1 coffee mate”. Originally, the three ingredients used in making the 3-in-1 was work individually. From that very simple example, we can define that convergence is simply producing a thing that is made coming from the different things.

As the world revolves on its axis, trends and opportunities of convergence also revolve. We can see opportunities and trends existing in different aspects of humanity. We seen different faces of innovations and the fact is we, almost of us humans using it every now and then. Those opportunities come when something wrong ones come, we can see chances and prospect business to have when we saw latest updates and happenings experienced by ours. Those opportunities and trends open the doors of convergences that once we think as very impossible to have. With regards on the opportunities offered everywhere, it must jive on the present trends that are commonly seen on these days. Maybe so, many people are not aware on the thing convergence although they were already experiencing it much. Simply seeing the normal lives we have, in schools and offices. We noticed that in some universities and colleges, the college of education already do have in their curriculum a fundamentals teaching about the simply usage of computers like MS WORD, and a presentation using technology. From that current scenario, we can say that the Institutes of Computing and Colleges of Education apply the trend of using technology based machine to work faster and much easier. We can see that the emerging of the two makes the education world manage there teaching styles and tactics in a very simple and presentable way. And most importantly is the unity that emerge when both two applied the available resources that each of them acquire. That was one of the many convergences evolving today. Below are some examples that can be considered as a movement of convergences that already exist.




In terms of economic aspects, we can truly say that world really involves money. Like in the field of banking, I can site examples of making use of internet of some banks in providing easy services to their clients. They jive to the trend of using internet, so they came up to the point of providing online transactions or which is most common to us as ONLINE BANKING. They take the opportunity of providing services to the busy people whom don’t have enough time to go and visit their location. That is why they formulated the online banking. Through this, they can now endow and grant one click services to their prospect clients. They meet the needs of the people through using the most common thing which is internet. They had seen that lots of people are now already influence by the thought of internet. So they came up to that project.




Looking the same to the field of sociology, we see a different study that applies technology. Like of the Bio-Technology and Electronics Convergence, it’s Trends and its Opportunities. Its pretty much amaze when I discovered that Bio-Technology and Electronics unite to make a one aim for the goodness of the nation. This proof was taken from the article of Silicon Valley Technical Institute. The merging of the two gives advantage to the innovation of providing the human scanning and sensors used in health facilities. The article said that “the merging of Electronics with Bio-technology promises the advent of a totally new class of devices such as sensors and actuators (MEMS&NEMS) with applications in diagnostics, responsive drug delivery, bio-compatibility, self-assembly etc”. Just looking unto it, we can conclude that truly the world of technology and medicine meets halfway to serve and give the best for the people as much as possible. Even me, myself was very glad on that thing because the health aspects that we have right now have evolved so much. The opportunity of making the two as one provides responses that it is really needed by the people. We can’t deny the fact that the people involve in Bio-Technology and Electronic can’t do the innovation without the help of each. That was the trends we were talking about. Both parties sees that the trends needs to be meet with something to be done, so they came up to the things of Scanners and sensors for X-rays and diagnosis and also for the goodness of the medicine field. The both team saw the need of the people so they come to formulate a solution for it.



While in technology basis, we have seen different gadgets that merging some features of computers and cameras to the mobile phones to make it as one. Before, mobile phones are used only in texting and calling but now as technology evolves; mobile phones are can also be use as a hand help computers. Some mobile phones nowadays already have Operating System inside like what the computers have. And also is the characteristic of cameras to be capable of producing images and videos, playing music and many more. The theme of the convergence of this was the product of the trend of the explicit usage of computers of almost all of the people. They seen it is helpful to the needs of the people to produce a ALL IN ONE gadgets which is can be consider as a hand held device and easy to have with. It takes the opportunity offered by the people of aiming a “something” device that is useful to daily living. The example I gave here is just one of the many convergence made in terms of technology facilities.


In terms of foods and leisure, the convergence of Food and Internet. Practically, these kinds of business already exist. Even in side walks and beneath the facility of schools and universities. Like what I have realized and noticed in one of the internet in town that offering both food and internet café services. I can say that this was really implying the thought of convergence. Historically, internet café before fairly offers only internet services to their customers; but as time goes by, I see it now differently. Though we see that they still offer the same services but the fact of innovating and improving it by providing another strategy which is by though the food services makes it converge. It only presume that the internet café cant work alone and stay as plenty profit as what they have before when they don’t do something that could probably improve their business.


The next one is Convergence of opportunities and interests in pharmaceuticals and biotechnology. The convergence of the two focuses on the strategic focus of both parties. Basically, the business interests of pharmaceutical research/manufacturing companies have taken a different path than those of biotechnology companies. This only means that they came from a different point of view in terms of their business strategic focuses.
In the field of environmental status which is the evolvement of some helpful devices for easy farming. Some farmers now are using different machineries that are very useful for the rapid producing of their respective products. Currently, one study now focuses on the easy farming by the use of sensor. This sensor will identify if the land that is planted is needed a water. By this, I can say that the opportunities really never stop. This is only one proof why convergence seeks the places of improvements and innovations.


In convergence, there are things that must be involved. Convergence may also involved marketing convergence. The marketing convergence defined in the sitewww.nextmark.com, as a the orchestration of information technology, marketing and design required to ensure that companies present an integrated, consistent, clear and interactive message across all the media they use. This is the kind of convergence in which the paradigm switches into the act of presenting products and services over the internet. This strategy of businesses will increase the probability of profits that will come. This can be done through navigate the minefields of online, and make interactive to the clients and customers. And just by looking through the generations we have right now, I can articulate that the online strategy styles of the businesses certainly give impact to the businesses. I believe that the Internet really doesn’t change everything even the paradigm we are talking about, instead it does create a major shift in how customers behave and in turn how business must operate. The impact of the Internet on business doesn’t eliminate more traditional forms of marketing, but as the professionals proclaimed “participation in a networked market changes people fundamentally.” The power of the new technology creates fundamentally new possibilities for consumers and companies. If we begin to look beyond the either/or view of the world, we see a rich and complex set of opportunities.

Convergence also evolved in the field of digitals, the new trends for advertising. Like of any field of marketing, also advertising changes fast and quickly. In the area of advertising convergence, and more appropriately digital convergence as stated in one of the articles in the internet that refers to a growing trend for using computer technology to deliver media programming and information. For instance, the convergence of internet and televisions, before television is just used for viewing and watching TV shows. But now, as what we can see, new released television are now capable of producing radio which was only radio appliances can do. Even as the networks and TV stations who provides films to enable to perform by the television, but as many expert says that convergence is not just limited to just television. Many media outlets are experiencing convergence as can be seen with print publications that now have a strong web presence. The future holds even more convergence opportunities. That only means that opportunities never stop as long as people are capable of jiving to the new trends that are currently introduced by those who are in the profession. Someday, we will just amaze on the new faces that will come unto our ways and use it as an essential ones. The challenge is sorting through the interactions between consumers and technology to find these opportunities. The greatest opportunities are through a fusion of the old and the new, physical and virtual. That is how convergence works.

REFLECTION ON GUY KAWASAKI'S Make Meaning....

“The root of great companies is make meaning vs. make money.” – Guy Kawasaki. 

The first time I hear the name of Guy Kawasaki, I don’t have any idea who is he and what his contribution in terms of techno businesses. I don’t even familiar dependently on his name; to cut a long story, he is just nothing to me at first. Throughout the video we’ve seen, I was pretty amazed on the short speech he had concerning on the issue of“making meaning in the field of Technopreneurship”. Guy focuses his speech on fundamentals of making meaning in every aspects of life.

Guy Kawasaki according to the blog I have read that he is down to earth, honest guy and a respected venture catalyst and ones one of the software architect under Steve Jobs inside the Apple Corporation. Looking through the course of the video he had, he was talking about business, life, and other stuffs as well. He brings to life and does revelations on how the successful companies are born and how they managed the stability they were go through. So much for that, here are the learning’s and the things I comprehend I’ve met when I hear his inspirational words in relation to techno related businesses.

I was perfectly surprised when he said that in terms of creating business, it is not only provoking money but rather the great essence of making meaning first. He concentrated on the things that will help how to achieve the core viewpoint of technology-based businesses. While listening on the message, there are some phases which I like so much on his short oration and which serve as an inspiration to me to strive harder. First, “the essence of technology –based businesses is being me.” I learned that in making a business must start in individuals’ heart. This is just the one of the reasons why a business last a long time. The core of this matter is that whatever business you are planning to have for, set your heart and spirit unto it. Make it as a motivation and a way of dedication and make a strong commitment to develop business as much as possible. Second,“change the world by making meaning”. As we all know, the earth’s revolution revolves on a very fast changes and innovations; this only signifies that humankind is knowledgeable enough to consider things to modernize to help bring variations on the place we are currently living with. Based on Guy Kawasaki’s message, I comprehend that the changes that we are experiencing now is caused by the creation of meanings of anything. I cultured that making meaning in everything we do makes a single changes on our world and as well as on the things that interconnected to us each days of our lives. A single change of a thing might bring alterations, improvements and advancement on our lives. Third, “formulate motivations and be productive”. As what Guy Kawasaki said, a motivation is the art of the start. In businesses and even as in life, building motivation will help you generate things as easy as it should be. These motivations will set as an inspiration to start something new and be rationalizing to consider things ahead. All of the motivations you’ll have will serve as a living rationale, aim or goal to finish something that is successful. Through this, you motivate and encourage yourself to continue what you have started to work and give your effort with. And also, motivations will never be effective when you worked with alone; PRODUCTIVITY works too. Some people got problems when they were got to find motivation without looking through to other facet that will probably help. Being productive is setting yourself to be efficient ones in each of everything you do. You must be comprehensive to yield harder and harder and be competitive as much as possible. Productivity as well comprises the positions of being well-organized person, effective and resourceful ones. Through all of these, you’ll see that changes will come along longer than what you have expected. Setting prioritiestoo might help so, priorities that you think will help you to accommodate and build an effective and efficient business as much as possible. Because when you start motivating and provoking productivity on a thing, surprises will just come. Lastly, “make a meaning is like making money”. I looked at this phrase as a weird one at first, what wring to me is that I’d don’t seen straightforwardly what’s the real, bona fide meaning of it. But suddenly, I was fascinated that it really does. I come to realized that making meaning on the things on the first lace will make you cross to the thing that was never you expected. It’s just simply like taking risk and just be surprised to the accomplishments that go over your way. Guy was really right when he says that words, he is apparently précised that it really leads the way to have what you are planning to have with. I was convinced and persuaded when I seen what he got right now when he used the tactic of making meaning. The word of Guy Kawasaki only implies that in every step we make, we should make meaning first. We should be devoted, dedicated and enthusiastic to make meaning, sense, and significance on a thing. We can only apply it when we are interested on the things we are looking at and working with. Through the inspiration we have felt, we can apparently and directly be make importance on the things both simple and complicated. Most of all, when you start making meaning on things; you will just be surprised that money will just come directly in your way. It was really true that everything will come along the way when you set the things properly on the first place. Obviously, all of the things will come suddenly across your way.

Along the short sharing made by Guy Kawasaki, he specified the three essential cores for continue converging meaning to a thing and to endure long term communication with the technology to lasts long. The following cores are as follows.

Increase the quality of life. Primarily, the essence of providing upsurge quality of life is to promote a long term existence of an individual. By the used of those innovated technology, people were also enable to increase the status of their living, not just in an often times but as possible in a long term process of augment. The idea of this core is to have a great responsibility of the IT related people to employ and deploy things that could greatly affect and help endorse new innovations to mankind. And also the purpose of increasing the quality of life is to live people in a most convenient life. By then, you can only make this thing when a strong dedication to a thing is applied so.

Right a wrong. This essential core focuses on the act of making wrong things right. The responsibility says that in promoting new technologies to the society, there must be a helpful factor which enables give changes to the nation as well as in the daily routine of an individual. There must be a reason why everything is making impossible. There are so many opportunities along the way just to answer the needs of the people. What’s Guy Kawasaki wanted to say is that any person who has the capability to do something should consider the possible things that could make the existing wrong to be a right one, and lastly;

Prevent the end of something good. As we all know, many things have already been change and innovated. So, to make it simple; the thought of Guy here is to avoid the possible endings of something good. This is just the living proof that there is no reason why we should stop the ideas of making differences to the world. Instead, by provoking preventions of any endings of something good will send us up to the new success. Guy Kawasaki only emphasizes that in everything we do and we think it as a very useful one and no reason to end those things, so it’s the time to apply changes and make it enhanced more and more and is as useful as if a man can’t live without it.

The three factors that are stated above is just some of the living core that might apply to the innovation and advancement to technology. I can say that Guy Kawasaki got what he have right now is the product of all his perseverance and dedication to his work. I have read an article in the internet that talks about the learnings that Guy Kawasaki had given to his followers. The article provides the collection of lessons learned from Guy. According to the site of sourcesofinsight.com, the provided lists of learnings are based on his blogs, video clips that gives encouragements and some presentations. Here are some of it.


Make meaning first over money. According to Guy, when you focus on earning money then you’ll definitely in a wrong way or in a wrong thing. What’s the idea is the needs of an individual to mean something to the world and to the mankind.


Know what you want your life to be about. The idea of Guy is to consider the mantra of an individual because you can only apply things and do changes when its inline to whom you really are and what you really want you life to be about. Following the one self’s intonation marks a great worth to start something new. It’s the matter of refining ourselves and knows who really are.


Be unique and valuable. In business terms, if you’re not unique, you’re competing on price. Obviously, you can never have the right to be proud of something because you are not unique. It’s just the same as the act of “COPY AND PASTE” that does not actually yours. Uniqueness is not enough in techno businesses; you also need to profound the thought of being valuable of something. This means that you need to be capable of being precious over to someone else and act as an important one.


Smile, it’s contagious. Guy Kawasaki ones said, “Life is good.” I see it as an inspiration especially like me whom involves in the world of technology and a new bloomer as well. We make problems solved as possible. Guy only says that there is a right time for being serious and a right time of being in a joyful times. The initiative is taking our self seriously, but not too seriously.


Make it personal. Signifies that we should act personalize and not to generalize. Instead of thinking things about shifting things as possible, why not rather make a meaning to a things and make it real and applicable and relevant to the large number of person as conceivable.


Success is a numbers game. It is really true that success specifies numbers games. Its just the matter of playing the probabilities that might be able to exist. Its explains the idea of “try and try until you succeed”. Personally, I do believe that one try is never enough to be an expert of something. Its just the same as making an expertise of something, you can’t be able to be an expert ones when you don’t undergone several practice to that expertise. The same as in success, it’s a matter of gaming bets that acquires string faith and capabilities.


Align your interests. I remember ones what we had in Technoprenuership 1, it talks about what we like and love the most. So apparently, its just the same as of interests. Each of us has a unique interest and we are capable to stress it out. What’s the importance is we are able to know what those are and be able to have to set alignments of those interests, lastly;


It’s about the experience. Maybe all of us are very familiar with the words of “Learn from your experience”. The though only implies that we must not allow discriminations come to our way when we fall instead make those experiences as a key to stand again. Also in life, we can only say that we are contented when we make the most of every experience we have and live our life to the fullest. As long as we have life, don’t stop creating ways and sharing engaging experiences to others. Make those experiences as a tool of making you live upright. 

my TECHNOpenuer Ideas...

Nowadays, it is truly proven that our society has already engaging in the innovation of technology through Technopreneur businesses. I myself have seen the changes that it has bring to our lives. We become sociable and materialistic in a reasonable way. I can say that the innovation of technology in our lives bring also together the changes unto the countrymen. Almost all of the people now are craving to have innovative things that make they prove that they belong to the new generation. Not just materially, but also in the field of businesses. We seen cross by cross businesses that using technology as their asset and somehow to enable appeared they business to the people as interested and mesmerizing. It really noticeable that almost all of the businesses now are engaging in the latest innovations of technology in either big and small and even as well as in start up businesses.



To enable to have an idea of any unique start up techno based businesses, you must consider the things that already exist to your world or any other things that suits to answer the current problems and issues in the society. The ability of providing of ideas will never as easy as just thinking of games but rather providing ideas that will give changes to the nation and advert things innovative ones. Since the idea is to discover Technopreneur ideas, I come up to the discovery of things that I can use in everyday of my life; not just for my own sake but also to the goodness of my whole men folk. While I’m walking and trying to discover new things, I was so eager to have it so because somehow it may lead e to discover new faces of thoughts and impression.


As I walk around the city, I noticed the sneak movement of some grocery stores and any other establishments that offers goods and services to the people. So I got to realized that a certain device must be needed to answer the all time problems in terms of grocery services. I am thinking of an innovated customized grocery cart for the customers. This kind of cart has a sensor application that detects the items wherein all of those available items are already have sensor add that can be useful in identifying the amount of each products or items. The cart itself has a working calculation for providing total amount for the items that is entered in the cart. These carts are designed to have a built-in monitor and money receiver wherein enables the customer to enter his or her money in to the cart. The cart has the ability to calculate the total balance that the customer must pay. And as well as providing calculations for making changes for the customer’s money entered into the innovated cart. When we say of security, I was thinking deeply how to insure that the items will be bought and not be stolen by anybody. So I come to explore of something that would avoid the scenario. So the idea of having a limited span of measurement came into my mind, which was a detected sensor that could identify that the cart will no longer across outside the grocery. All in all, this kind of cart works as all in one inside of the grocery center. The grocery will no longer need to have a clerk or a cashier to do the works of entertaining the customer as well as providing security to the establishment.


As I walk across the road, I’ve seen different faces of businesses and different natures with each different tactics of the businesses that suits the idea of Technopreneurship. It’s pretty amazing seeing our society jive together with the motion of technology. First, I started to notice the food establishments and even some cafeterias. Almost all of the food establishments now are all bringing out the same innovation through offering to their valued customers a free internet connection which is commonly known to us as WIFI – the Wireless Fidelity. So I decided to do come up an idea of using Wi-Fi in a different way. I think that Wi-Fi will help the students and any other people that is always using USB or the Universal Serial Bus. Since the use of USB is for saving data and information from computers and laptops. I can to think to use it in other way with the use of Wi-Fi. In the view of the fact that the idea of today is to make the world go round in a fastest way, as a result of the analysis; the idea of presenting a USB WiFi detector comes unto me. This kind of USB has the ability to have connected in anything that has the application of WIFI. Instead of plugging the USB into USB ports to transfer data, I think of using WIFI in demonstrating the action. The information will be able to transfer into USBs via WIFI. I think of it as the answer for making transfer faster in its different manner.


After looking through the ideas I’ve come up, I was fascinated on the things that amazed me while walking through across the corner. I have seen how Technopreneurship lead the way to innovations and make a great change to the society. I realized that the things exist nowadays really gave a countless deviations, ups and downs to the moving nation. Below are the things I noticed while having the serendipity walk, here are the existing ideas of the businesses that help much to the community and individuals to work in a speedily as possible.


Fist in the list is one of the most considerable now a days as a primary needs of the people in the society to communicate faster as it could which is the Mobile Phones or most common to us as Cell phones. Everywhere you look at now, you see one particular thing that a person might have on his or her hand which is the Mobile Phones. Currently at this time of generation, almost all of the people living in the society have Phones for communication purposes and leisure as well. Way back to a couple of years, people are just using Phones as the way of communication via long distance calls, and then here comes the text session of cell phones. As what my mom said, at their time cell phones are so expensive to have for. Just through imagining the load that needed by the mobile phones to work and be activated; as what she had said, you can only load for cards unlike now that as low as 15 pesos, you already have it. The innovation of cell phones was culminated by different Mobile Phones retailers such as Nokia, Samsung, LG, Sony Ericson, MY Phones and many more. Truly the kind of business they have has the quality of Technopreneurship. Coined from the site Mphone.com the idea that the latest mobile phone handsets of today provide a wide range of services and technology that allows the user to be as interactive as possible with the global community. These new mobile technologies offer the user accessibility to the worldwide web via WiFi connectivity, download and transfer large amounts of data via high speed connectivity and find a location via satellite with mobile Global Positioning Systems (GPS) devices. All of the Mobile Phones related businesses do provide innovative phones having many applications which is useful to mankind.
Next was the most common and luxurious asset of hotels which is the hi-tech comfort rooms. When I got to IBM Company at Quezon City manila that is the first time I experience the hi-tech and innovative style of comfort room. Frankly saying that I was really exceptionally amazed by what I’ve seen and experienced. That was the first time I go to use the most thing that they always been telling to me.


While walking through the street of I was amazed when I saw a car that has an advertising tactic through advertising they products via online. It was really exceptional in a great feeling that almost all of the people now divert its businesses advertisement over the internet which is truly advisable to do with. As well as in malls, before the selling of broadband internet kit is done through just showing it to the people regardless of the fact that if it truly works properly in accordance to what they were saying about it. Nowadays, the Technopreneurship idea comes to the retailers of broad bands comes to sell their products through presenting to the customer first what their products can do for. They market internet broadband by telling other people that it really works as what is expected to. Well in fact, the marketing selling tactic of broad band’s now is by let other people use in on actual and let them feel the products and let them conclude that it really works. I once experienced that one when I got to go in one of the malls here in Davao City. The setting was they try to approach people by initiating the movement of presenting available laptops for you to used with while checking their products if it really works. They make use of the customer itself t has the proof that their broad band’s is really work good. They used technology as an integral and a key element in the transmission and transformation of goods or services.


In general, just by looking through the ideas we see each day that could definitely affects the lives of ours would be conclude as the working proof that high-tech and entrepreneurial skills are driving our economy back to prosperity. As what stated by Manuel Cereijo in his article “Technprenuership” that Technopreneurship-merging technology prowess and entrepreneurial skills- is the real source of power in today’s knowledge-based economy. A Technopreneur distinguishes logic from tradition, tradition from prejudice, prejudice from common sense and common sense from nonsense while integrating a variety of ideas from diverse groups and disciplines. He added that the strategic offers of businesses of today are jiving to strategic directions or decision-making processes are becoming more demanding and complex. I can perfectly say that as time goes by and innovations moves in a very fast way, it would be far to our society to move in a more frequent way and be a living people that use technology in almost all of the daily routines we have.


Just looking only on the things and techno-based businesses that currently happening now, the future society is started to be shape. According to the Wikipedia.com, the Society investigates how social, economic and technological developments are shaping the future. This only implies that the society seeks to help individuals, organizations, and communities observe, understand and respond to social change appropriately and investigates the benign effects of applying anticipatory thinking to society. It will prove that the Society takes no official position on what the future may or should be like. Instead it seeks to provide a neutral forum for exploring possible, probable, and preferable futures. 

What I learned in Technopreneurship 1 ?

One semester seems so very short time to teach about Technopreneurship 1 but for me as a student who had experienced it; I could definitely conclude that I learned a lot. At the first place I thought that this subject matter would be very boring especially for me who has no great interest in terms of businesses matters. It was never turn on my imagination to learn about techno-businesses because my main focus is just to learn about information technology regardless of such called technology related businesses. Suddenly, as time goes by, It just turn out imagining myself to be a business owner someday. Not mandated by someone to do something rather to be that someone whose task is to make commands. After the one semester of studying about Technopreneurship 1, I can’t stop thinking how will I be after graduation; will I be an employee or employer? Here are some of the things learned.

After the last topic of Technopreneurship 1, I have learned what Technopreneurship is all about, its importance, its contents and the difference between plain entrepreneurship and Technopreneurship; I leaned that Technopreneurship itself study the nature of having a business with partnership of innovation of technology. I also learned that having a techno-business was never that easy, you should be ready personally to face the trials, consequences and circumstances that might come into your life while holding or developing the business. I am now knowledgeable that knowing yourself in business or how suit you are of having a business will surely relate to your human state measurement in terms of IQ, EQ, AQ and Personality Traits. In order to know what stage I will be belong to, I had examinations taken and right after the exam is my results on such examination.


First is the Adversity Quotient, this test is talks about how you handle things right and how you manage or deal with problems in life. My result is just average, it only implies that I can do handle the problems but somehow it would not be easy for me which I can say that it was true. Because in some instances I can easily be confused and panic that sometimes causes wrong decision for me when in terms of decision making. I erudite that I should manage coolness because it could definitely help me think of proper solutions wherein I could not feel of regressions after. The second one is the Intelligence Quotient. That test that I had taken is all about the personal measure of intelligence, it is process of taking test that can make you knew your level of knowledge. Mine result is just average, it was not really that high as high of the level of genius people. From that, I learned that it is not oblige to have a high IQ to have a business successful. Third, the Emotional Quotient Test. That test was focuses in terms of emotional hardships of personality. My result was low; I maybe so conclude on it that I have emotional difficulties. I may think that it would be hard for me to handle things when emotional is affected. Lastly, the personality traits test, it talks about the totality of somebody’s attitude, interests, and behavior. My result is just equal, it stated there that I can manage individual differences - I can jive on it. All in all, I learned that I should be aware these things to know myself more and to distinguish aspects of me that I can apply on my techno-business thinking.

I can’t forget the first topic we have in Technopreneurship 1 – the connecting the dots. It seems that it appeared to me so hard for I don’t have background or idea how to connect the dots with only five strokes. What make it harder are when our instructor said that no scratch papers are allowed and no lifting of pens. Imagine? You need to do it without initializations of how to make it and take note with a time limit that made me confuse even more. But believe it or not, it just spurs of the moment I made it. Well in fact I had learning from it, I came to know that in learning there are no limitations; all of us must think positively and across the line. We must not limit our self to learn and set it with no boundaries. And also I came to realize that following a simple instruction makes a work successfully done. Whatever instruction it is – simple or complex. It would be easy when you FOLLOW INSTRUCTIONS CAREFULLY. These most common words that we meet halfway almost in our schooldays marks every inch of our lives, though it is simple but do have a countless impact in our separate lives.

I seen the real techno-business world when once we had a movie marathon, the title of the movie is Pirates of the Silicon Valley; its kind ‘an old one and maybe appeared to others as part of the history. But what they don’t know that it is a kind of movie not only appeared amazing to the viewer but rather it also gave the impression of strong inventiveness and motivation to us as a student of the university. Especially now that we almost there, at the peak part of the schooling process; It made me think and made me bring to fruition the realization that we do have chances to make difference. And to make things not in the usual manner and make visualizations of the new discoveries of our lives and yet we don’t know we can have in the near future. I come to know that even in a small things or idea; we can make a difference or new discoveries. Like what Steve Jobs and Bill Gates done, they made changes to the world that makes the world go round even until now. I bring into being that we must think, think and think deeply, be idealistic, open-minded to discover new things that might bring into reality. Because of the movie I’ve seen, I came to realize that everything has a purpose.

What I like the most in Technopreneurship 1 topics is the one where I made reflections all about the commencement address of Steve Jobs. After reading the Commencement Address of Steve Jobs on his speech delivered way back June 12, 2005. I was so touch though I’m not listening on act to where he said all of it but the essence of all the words of wisdom he stated there makes me feel that I’m present and unswervingly listening to him too. I learned that in every failure we have there is always a room for recovery. We should not undervalue whatever we have, even where we have been or what status we have in life. Because once you start fail to appreciate what you have, you’ll just making a way to make others think that you’re NOTHING. Secondly, we should not stop believe in ourselves. And lastly, make each day important. Everyone is triggered when we hear the most common saying of “If you live each day as if it was your last, someday you’ll most certainly be right.” What about you??? What will you do when you know that this would be your last day on earth?? Are you going to seat all day or do things that would make others happy because you were there or simply do nothing?? The life we have is just a borrowed life, we have borrowed time, and we live in a limited time. All of us will die, not necessarily at the same time but on our individual time. I learned that we must live each day as our last day, make each day useful to fulfill things, make each day remarkable, inspirable and memorable not just to you but perhaps to others too. Make everyone happy because there were once you in their life. For you will never know, no one can predict how long will you be on this earth. You will never know how will you die, if might be you’ll die because of accident, because of disease or maybe be just because of fate. If dying can never be healed or avoided by any other medicine, then try to live life truly and inspired, never be afraid of dying instead be ready to face it. As taken from the words of wisdom of Steve Jobs, he emphasizes that "we should not waste time, don’t be trapped by dogma – which is living with the results of other people’s thinking, don’t let the noise of others’ opinions drown out your own inner voice and most important, have the courage to follow your heart and intuition."

I also learned in Technopreneurship 1 the LIKE, LOVE AND HATE aspects. These three words would have a great application of having a techno related business. I learned theLIKE term, it will made you think of the things that you like the most – from small to big things. The same as in LOVE term, you will now knowing yourself on what are the things you love the most – from simple to complex things. Finally, the HATE term, I had think of the things that I hated the most, something I dislike intensely. These three things will give you hint on thinking of what business you will have and its nature in the future. These factors will help me decide to what business I will engage someday.

Last of all is the inspiring quote of Steve Jobs when he had made speech on one of the finest universities of the world – the “Stay Foolish, Be Humble.!” Says there that we should not stop or limit ourselves to learn new things, we should be open to learn things beneath the limit. And even though that we had learned a lot, we should not be humiliate and try to think that we need more because in learning there are neither boundaries nor limitations. Learning is a long process and has no end. It only implies that never stop searching for a new ideas, new discoveries and new innovations. A process of learning never stop, it’s an unending and undying process of education for us individuals. Until you still have life and still breathing, never stop – never limit you only in one place. As long as there is still a time for evolving, why not grab it and fight for it. Regardless of the age we have, it’s not the hindrance to continue learning. The “Stay Hungry” means to me that stay hungry to know things, to face new ideas and “Stay Foolish” to understand new things. But when time comes that you, yourself know you knew a lot, Stay Humble – BE HUMBLE. Act as if you need more and act as if a lot more you are needed to know.


After all the things I learned, I can now have applications it on my life. The very first thing that I used to apply it is when we had a final project task to propose a proposal of techno-business. That was never easy as just simply proposing which is the Public Utility Bus with Machine or PUB WITH MACHINE, it does gone a long process, from defining what business should have especially when we made project in groups. It would be somehow hard a business proposal that all should be engage of or all should be interested with. From individual like to dislike, I can conclude that I had used most the result of personality traits. I had made adjustments to others just to settle up a good teamwork because I myself was there to have the project. We do the application of equality and good teamwork without discriminating others suggestions and proposals. In fact, we had group discussions and voting. From these, I can say that the things we learned while discussion Technopreneurship 1 has a great impact on our individual’s life. Especially in me which is learning deeply in terms of good communication with others.