CONVERGENCE

“Never look at the doors closing behind you or you'll miss the ones opening ahead”, Cyril Magnin. 

The short quotation above denotes that there are many opportunities coming for us to accommodate individually, we must be open-minded and observant to see things ahead and imagine impossible things that we might think that is probably useful to human kind and to the revolution of the world.
Nowadays, in this new facilitated generation of ours. Almost all of the things have changed and evolve as much as possibly done. From older trends to more implicit one, all of this comes in one simple way which is called CONVERGENCE. Convergence defined in Encarta as “a coming together from different directions, especially a uniting or meeting of groups or tendencies that were originally opposed or different”. By simply looking at the definition given, we can say that this called “convergence” conquer the unity of different things. This was the one whose broke the wall settled in between of those things. These convergences occur in everyday life, especially in Political, Economics, Sociology, Technology, and Environmental which is commonly known as PESTE aspects. Some old age group believes that all things already exist must be change because that its nature. But for me, as one of the IT people, it should be change – change for good not for worst. Instead, those things that already have existing will be our target one to be innovating more and apply deviations as much as we could. I believe that everything in this world change, we must not incubate things only to each individual nature. And we must not stick on what we already have because opportunities never stop as long as there are still people alive. The thought of convergence can be easily define as a collaboration of Coffee, Creamer and sugar – which is very common to us as a “3 in 1 coffee mate”. Originally, the three ingredients used in making the 3-in-1 was work individually. From that very simple example, we can define that convergence is simply producing a thing that is made coming from the different things.

As the world revolves on its axis, trends and opportunities of convergence also revolve. We can see opportunities and trends existing in different aspects of humanity. We seen different faces of innovations and the fact is we, almost of us humans using it every now and then. Those opportunities come when something wrong ones come, we can see chances and prospect business to have when we saw latest updates and happenings experienced by ours. Those opportunities and trends open the doors of convergences that once we think as very impossible to have. With regards on the opportunities offered everywhere, it must jive on the present trends that are commonly seen on these days. Maybe so, many people are not aware on the thing convergence although they were already experiencing it much. Simply seeing the normal lives we have, in schools and offices. We noticed that in some universities and colleges, the college of education already do have in their curriculum a fundamentals teaching about the simply usage of computers like MS WORD, and a presentation using technology. From that current scenario, we can say that the Institutes of Computing and Colleges of Education apply the trend of using technology based machine to work faster and much easier. We can see that the emerging of the two makes the education world manage there teaching styles and tactics in a very simple and presentable way. And most importantly is the unity that emerge when both two applied the available resources that each of them acquire. That was one of the many convergences evolving today. Below are some examples that can be considered as a movement of convergences that already exist.




In terms of economic aspects, we can truly say that world really involves money. Like in the field of banking, I can site examples of making use of internet of some banks in providing easy services to their clients. They jive to the trend of using internet, so they came up to the point of providing online transactions or which is most common to us as ONLINE BANKING. They take the opportunity of providing services to the busy people whom don’t have enough time to go and visit their location. That is why they formulated the online banking. Through this, they can now endow and grant one click services to their prospect clients. They meet the needs of the people through using the most common thing which is internet. They had seen that lots of people are now already influence by the thought of internet. So they came up to that project.




Looking the same to the field of sociology, we see a different study that applies technology. Like of the Bio-Technology and Electronics Convergence, it’s Trends and its Opportunities. Its pretty much amaze when I discovered that Bio-Technology and Electronics unite to make a one aim for the goodness of the nation. This proof was taken from the article of Silicon Valley Technical Institute. The merging of the two gives advantage to the innovation of providing the human scanning and sensors used in health facilities. The article said that “the merging of Electronics with Bio-technology promises the advent of a totally new class of devices such as sensors and actuators (MEMS&NEMS) with applications in diagnostics, responsive drug delivery, bio-compatibility, self-assembly etc”. Just looking unto it, we can conclude that truly the world of technology and medicine meets halfway to serve and give the best for the people as much as possible. Even me, myself was very glad on that thing because the health aspects that we have right now have evolved so much. The opportunity of making the two as one provides responses that it is really needed by the people. We can’t deny the fact that the people involve in Bio-Technology and Electronic can’t do the innovation without the help of each. That was the trends we were talking about. Both parties sees that the trends needs to be meet with something to be done, so they came up to the things of Scanners and sensors for X-rays and diagnosis and also for the goodness of the medicine field. The both team saw the need of the people so they come to formulate a solution for it.



While in technology basis, we have seen different gadgets that merging some features of computers and cameras to the mobile phones to make it as one. Before, mobile phones are used only in texting and calling but now as technology evolves; mobile phones are can also be use as a hand help computers. Some mobile phones nowadays already have Operating System inside like what the computers have. And also is the characteristic of cameras to be capable of producing images and videos, playing music and many more. The theme of the convergence of this was the product of the trend of the explicit usage of computers of almost all of the people. They seen it is helpful to the needs of the people to produce a ALL IN ONE gadgets which is can be consider as a hand held device and easy to have with. It takes the opportunity offered by the people of aiming a “something” device that is useful to daily living. The example I gave here is just one of the many convergence made in terms of technology facilities.


In terms of foods and leisure, the convergence of Food and Internet. Practically, these kinds of business already exist. Even in side walks and beneath the facility of schools and universities. Like what I have realized and noticed in one of the internet in town that offering both food and internet café services. I can say that this was really implying the thought of convergence. Historically, internet café before fairly offers only internet services to their customers; but as time goes by, I see it now differently. Though we see that they still offer the same services but the fact of innovating and improving it by providing another strategy which is by though the food services makes it converge. It only presume that the internet café cant work alone and stay as plenty profit as what they have before when they don’t do something that could probably improve their business.


The next one is Convergence of opportunities and interests in pharmaceuticals and biotechnology. The convergence of the two focuses on the strategic focus of both parties. Basically, the business interests of pharmaceutical research/manufacturing companies have taken a different path than those of biotechnology companies. This only means that they came from a different point of view in terms of their business strategic focuses.
In the field of environmental status which is the evolvement of some helpful devices for easy farming. Some farmers now are using different machineries that are very useful for the rapid producing of their respective products. Currently, one study now focuses on the easy farming by the use of sensor. This sensor will identify if the land that is planted is needed a water. By this, I can say that the opportunities really never stop. This is only one proof why convergence seeks the places of improvements and innovations.


In convergence, there are things that must be involved. Convergence may also involved marketing convergence. The marketing convergence defined in the sitewww.nextmark.com, as a the orchestration of information technology, marketing and design required to ensure that companies present an integrated, consistent, clear and interactive message across all the media they use. This is the kind of convergence in which the paradigm switches into the act of presenting products and services over the internet. This strategy of businesses will increase the probability of profits that will come. This can be done through navigate the minefields of online, and make interactive to the clients and customers. And just by looking through the generations we have right now, I can articulate that the online strategy styles of the businesses certainly give impact to the businesses. I believe that the Internet really doesn’t change everything even the paradigm we are talking about, instead it does create a major shift in how customers behave and in turn how business must operate. The impact of the Internet on business doesn’t eliminate more traditional forms of marketing, but as the professionals proclaimed “participation in a networked market changes people fundamentally.” The power of the new technology creates fundamentally new possibilities for consumers and companies. If we begin to look beyond the either/or view of the world, we see a rich and complex set of opportunities.

Convergence also evolved in the field of digitals, the new trends for advertising. Like of any field of marketing, also advertising changes fast and quickly. In the area of advertising convergence, and more appropriately digital convergence as stated in one of the articles in the internet that refers to a growing trend for using computer technology to deliver media programming and information. For instance, the convergence of internet and televisions, before television is just used for viewing and watching TV shows. But now, as what we can see, new released television are now capable of producing radio which was only radio appliances can do. Even as the networks and TV stations who provides films to enable to perform by the television, but as many expert says that convergence is not just limited to just television. Many media outlets are experiencing convergence as can be seen with print publications that now have a strong web presence. The future holds even more convergence opportunities. That only means that opportunities never stop as long as people are capable of jiving to the new trends that are currently introduced by those who are in the profession. Someday, we will just amaze on the new faces that will come unto our ways and use it as an essential ones. The challenge is sorting through the interactions between consumers and technology to find these opportunities. The greatest opportunities are through a fusion of the old and the new, physical and virtual. That is how convergence works.